Lava has become one of the most recognized Indian brands in the mobile space. Best known for its smartphones, tablets and IT accessories, Lava had a roughly 8 percent share of the mobile segment in 2014 (and appears to be strong in 2015, too), according to the IDS Asia Pacific Quarterly Mobile Phone Tracker. Not only that, Lava was also rated as the 5th most trustworthy mobile phone brand by BTR in 2014. Lava is a brand that competes with very competitively priced offerings from Indian mobile phone manufacturers such as Micromax Mobiles, Karbonn Mobiles, Spice Mobiles, etc.
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